Increasing Retention and Value in Retail
See which customers are value drivers, why, and what actions to take.
Increase value 20% while improving customer experience, efficiency, and revenue.
The Challenge
Growing retention and value is critical
New customer acquisition is costly and other retailers – new and old – have your current customers in their crosshairs. So focusing on increasing share of wallet and retention to grow customer value is critical.
The answers are in your data
Retailers know that data holds the key to increasing value. But getting to those answers is easier said than done. Analytics today produces charts, models, reports, visualizations, and more data—all requiring more interpretation and storytelling.
But you need clear action items
You can’t move as fast as the modern consumer needs if you’re busy figuring out what your data is telling you to do. Your workforce needs clear action items from data to move quickly and confidently.
The Power to Act
Imagine knowing exactly how to maximize retention and value.
No more guessing, interpreting data, or charts.
Get the Action Items That Drive Value
See which customers are value drivers
Only Emcien gives you a list of the customers that pose the biggest opportunity for growing and maintaining value, and improving retention, so you can focus your marketing, service, and sales efforts on the customers that will provide the biggest return.
See why and what to do about it
Only Emcien tells you why each customer is a value-driver and provides clear action items for each one. Best Prospects are high-value look-alikes with low spend. At-Risk Loyalists are loyal customers with falling spend. And Low Value customers are those with a lot of room to grow.
Send to your teams and systems
Emcien pushes these answers—customers to target, why, and clear actions for each—directly to your workforce, or through their apps and reporting tools, and to the systems that interact with customers on behalf of your brand.
A Mobilized Enterprise
Imagine your teams and your systems easily improving
value at each and every customer touchpoint.
Empower Your Workforce to Grow Value
Know who to target, why, and what to offer
You have a lot of customers, and limited resources and time. So what calls should you make? We give you a prioritized list of value driving customers, so your workforce can reach out to just those customers who are most likely to convert. And we tell you the promotion or product that will seal the deal and improve customer value. Be successful every time.
Turn spray-and-pray into high conversion touchpoints
You send lots of offers to customers—through your website, text/SMS, and email— a blunt approach in a digital world. Emcien helps you turn yesterday’s spray-and-pray messages into high conversion touchpoints by feeding your marketing systems with product recommendations tailored to each segment’s unique buying patterns.
Turn spray-and-pray into high conversion touchpoints
You send lots of offers to customers—through your website, text/SMS, and email— a blunt approach in a digital world. Emcien helps you turn yesterday’s spray-and-pray messages into high conversion touchpoints by feeding your marketing systems with product recommendations tailored to each segment’s unique buying patterns.
Tailor service based on customer value
When customers contact you with a question, concern, or purchase, the service you provide will either grow or erode customer value. But you can’t roll out the red carpet for everyone. Emcien identifies your value driving customers and the look-alikes, and the best products and promos for them, so you can route them to your VIP reps for white glove service and tailored value-boosting offers.
Leverage systemic opportunities
You will increase value by tailoring every 1:1 interaction your value driving customers. But there are larger, systemic changes you can make that will improve the value of many customers at one time. Emcien reveals those systemic opportunities—everything from sticky product categories to rewards and beyond—that you can apply broadly to increase value in one fell swoop.
Leverage systemic opportunities
You will increase value by tailoring every 1:1 interaction your value driving customers. But there are larger, systemic changes you can make that will improve the value of many customers at one time. Emcien reveals those systemic opportunities—everything from sticky product categories to rewards and beyond—that you can apply broadly to increase value in one fell swoop.
Find out how automation is transforming data analysis.
Improve Value by 20% Plus These Benefits
Higher revenue
Providing better service and offers increases revenue as well as customer value
Greater efficiency
Giving your workforce data-driven action items eliminates guesswork, improving efficiency
Improved experience
Tailoring touchpoints and leveraging systemic opportunities improves customer experience
How We Do It
S.P. Richards is transforming their approach to customer value
“When we realized we could quickly analyze customer buying patterns and determine the perfect offers for every customer, we jumped all over it!”
Paul Gatens
VP, E-Commerce and Marketing Services
