


Are You Wasting Your Data or Consuming It?
Last night I was in the checkout line at the grocery store. There was a woman behind me with a cart full of produce who told me, “I’ll probably end up throwing most of this away.” I asked her why. She said she knows she should eat healthy, but it takes too much time…
How Contact Centers Can Create Frictionless Touchpoints with Data
To improve customer experience, contact centers must reduce customer effort. They must create customer touchpoints—interactions with the brand—that are entirely frictionless. Omnichannel technology, which enables customers to communicate with brands through their…
How Can You Transform Your Contact Center with Data?
To prosper, brands must transform themselves digitally, leveraging the power of data—exponentially improved by the new data tech—to become a truly responsive enterprise. But where inside their business should they focus? Contact centers are exceptionally fertile…