


3 Fresh Approaches to Maximize Customer Value with Data
New customer acquisition is costly. And customers are increasingly demanding, fickle, and empowered with endless options — new and old — to spend their dollars. So brands are rightly focused on increasing retention and share of wallet to maximize customer…
Emcien Reinvents Data Analytics with EmcienPatterns, Helping Enterprises Conquer the Last Mile
Atlanta, Georgia—April 20, 2017—Emcien® today introduced EmcienPatterns™, revolutionary new data analytics software that provides a steady stream of practical, prioritized tasks to teams and systems to act on and continuously improve every business outcome like churn,…
The Dirty Secret About Predictive Analytics
For some time now, predictive analytics has been hailed as the “next big thing.” A quick Google search for “predictive analytics” shows that everyone from Forbes to The Wall Street Journal and beyond have written about how predictive analytics is going to “transform…
Top 10 Analytics Pain Points
There’s been much said about the promise of big data and what enterprises can achieve by harnessing it. So brands have made significant investments in analytics tools and process. There are many analytics options to choose from—“analytics” continues to be a truly big…