


3 Fresh Approaches to Maximize Customer Value with Data
New customer acquisition is costly. And customers are increasingly demanding, fickle, and empowered with endless options — new and old — to spend their dollars. So brands are rightly focused on increasing retention and share of wallet to maximize customer…
Emcien Reinvents Data Analytics with EmcienPatterns, Helping Enterprises Conquer the Last Mile
Atlanta, Georgia—April 20, 2017—Emcien® today introduced EmcienPatterns™, revolutionary new data analytics software that provides a steady stream of practical, prioritized tasks to teams and systems to act on and continuously improve every business outcome like churn,…
The 2 Things About Customer Churn That Surprise Most People
Customer churn is a tough and persistent problem, but even incremental improvement can be quite valuable for organizations. Those who take the customer churn problem seriously are using data to try to crack it, and some are using complex statistical analyses and teams…
The Dirty Secret About Predictive Analytics
For some time now, predictive analytics has been hailed as the “next big thing.” A quick Google search for “predictive analytics” shows that everyone from Forbes to The Wall Street Journal and beyond have written about how predictive analytics is going to “transform…