Predictive Analytics, Ideas, Prescriptive Analytics

Why Brands Are Rushing to Data Tech

What’s your top priority in 2017? Sales and revenue? Efficiency? Risk? Retention? Loyalty? Something else? Whatever your answer, there’s one thing you absolutely must, must, must do this year: use your data better. You won’t be alone. There are are countless…

Predictive Analytics, Ideas, Prescriptive Analytics

Now Is the Time for Your Digital Transformation

The pressure on companies to transform before its too late is powerful and imminent. Digital transformation is now essential for corporate survival,” according to Bruce Rogers, Chief Insights Officer at Forbes Media. So where is this pressure coming from? Customer…