The Risks and Limitations of Visualization

Today’s need to leverage unprecedented amounts of available information has resulted in a flood of tools, services and models claiming to surface insights from big data. One model in particular, visualization, has received a lot of attention lately because of its…

Big Data Flying Lessons: Analyzing the Friendly Skies

Have you ever wondered about the logistics of what it takes to pull off transporting you and your bags from your home to your destination and back again? Have you ever imagined what it might be like to work for the airlines and be in charge of scheduling flights?…

Apps Will Deliver on the Promise of Big Data Analytics

As soon as the headlines announced that data scientist was the sexiest job of the 21st century, the debate began:  Are data scientists really the answer to leveraging big data for critical insights that will impact revenue, operational efficiency, customer intimacy,…

The Need for a Product-Centric Approach to Big Data

Market research firm IDC predicts that all digital data created will reach 4 zettabytes in 2013. Gartner says that big data is moving from small, individual, and focused projects to an enterprise-wide architecture. All this requires a breakthrough when it comes to…