April 24, 2009   Posted by: Emcien

Is quality really important?

Seems like it’s almost fashionable to kick the three U.S. automakers these days, and I rarely hear people mention U.S. built as one of their first choices. Yet people almost always cite reliability as one of their most important criteria for buying a vehicle.

The most recent J.D. Power and Associates rankings show that 2 of the top 5 highest-ranked brands for vehicle dependability are from U.S. automakers. Two other U.S. brands had top rankings in other vehicle segments. It seems that many foreign makers have a perception of quality that is based on past success or marketing. Manufacturing of products in the U.S. has seen a steady rise in quality over the past 10-15 years; the perception in the marketplace should keep pace. If nothing else, the data points out that buyers should consider U.S. brands and not jump to conclusions on outdated results.

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