It’s prediction time again. With all of the certainty that many outlets are predicting for 2014, we decided to look a little farther ahead. Here are some predictions about the ways that real-time data analytics will change our lives.
The Data-Driven Life
Outcomes are an important motivator in the business world and beyond, but just how much are companies driven by the end goal that inspired their whole enterprise? What if the process of reaching a desirable outcome was more efficient because metric-based evidence had eliminated time-wasting efforts?
Automatic data analysis will allow workers to significantly shorten the time dedicated to research and grappling to form insight needed for reliable, focused planning. As companies grow their presence on social media, through email, and obtain access to other data sets that could augment and inform their internal information, the chance to quickly understand a market shift grows more realistic. These new forms of customer information are growing in business thanks to content-driven marketing, and should be employed to create more efficient market segmentation development. As tools to interpret and act on data become increasingly more effective and more automated, the time to go from data collection to action shrinks from months and years to days and weeks.