How Fatty is Your Data?

How Fatty is Your Data?

If you want to manage the quality of your data, it’s important to notice and act on any troubling changes in your data’s fingerprint, a new concept we introduced last week. In response, we received a lot feedback from data professionals—architects, scientists,...
What If You Could Fingerprint Your Data?

What If You Could Fingerprint Your Data?

If you’re a data or IT professional who is responsible for managing data or ensuring data quality, then you already know a great deal about data profiling. The min/max, standard deviation, uniqueness, etc. help you understand your data and even discover problems...
Forget Insight —You Need Next-Best-Action

Forget Insight —You Need Next-Best-Action

Brands have made data their #1 priority. It’s the key to digital transformation. Yet research shows that while most brands understand the power of data, they believe they have a long way to go to succeed with data the way they need to. 91% have already seen revenue...
Why Brands Are Rushing to Data Tech

Why Brands Are Rushing to Data Tech

What’s your top priority in 2017? Sales and revenue? Efficiency? Risk? Retention? Loyalty? Something else? Whatever your answer, there’s one thing you absolutely must, must, must do this year: use your data better. You won’t be alone. There are are countless...